Fellowship In Digital Marketing For Doctors With AI
Course Outcomes:
- Develop and implement a comprehensive digital marketing strategy for a healthcare practice while maintaining compliance with NMC guidelines and applicable healthcare regulations.
- Build, launch, and manage patient acquisition systems across search engines, social media platforms, paid advertising channels, and healthcare directories.
- Design and deploy key digital assets including clinic websites, Google Business Profiles, content systems, WhatsApp automation workflows, and performance dashboards.
- Direct exposure to AI-powered marketing workflows — Claude, Canva AI, Zapier, Meta Ads Manager, Looker Studio, and 20+ more tools used live in every class
- Measure and optimise marketing performance using industry-standard analytics frameworks, attribution models, and ROI tracking systems.
- Leverage AI-powered tools and automation platforms to streamline content creation, patient engagement, reporting, and operational workflows.
- Evaluate and manage marketing agencies, vendors, and external partners using measurable performance indicators and business outcomes.
- Establish a sustainable, scalable, and data-driven approach to practice growth independent of third-party referral platforms.
Overview
The healthcare industry is undergoing a significant transformation. Patient acquisition and engagement are increasingly influenced by digital channels, online reputation, patient reviews, and search visibility.
While medical training equips doctors with the clinical expertise required to deliver quality care, most healthcare professionals receive little formal education in practice growth, patient acquisition, healthcare marketing, or digital strategy.
As a result, many practitioners face challenges in building a sustainable and measurable approach to attracting, engaging, and retaining patients in an increasingly competitive healthcare environment.
The Fellowship in Digital Marketing for Doctors closes this gap permanently.
About The Course
This fellowship trains doctors to build, launch, and independently operate a complete digital marketing system for a medical practice in India. With live sessions, AI-powered execution workflows, and mandatory deployment of 32 real assets before graduation, fellows learn SEO, paid advertising, WhatsApp automation, social media, analytics, and AI-powered content creation not in theory, but by doing them live in class.
Designed to close the gap between the clinical excellence doctors have spent years building and the digital visibility they need to sustain a modern practice, it builds doctors who can attract patients independently, measure every rupee spent, and operate without relying on agencies, Practo, or referral networks they don’t control.
Eligibility
Doctors & All Healthcare Professionals
Sample Certificate
Curriculum
Curriculum
- 10 Sections
- 67 Lessons
- 5 Weeks
Expand all sectionsCollapse all sections
- Module : Foundations6
- Track 1 - Brand & Web5
- Track 2 - SEO8
- 3.12.1 Google Business Profile — complete optimisation
- 3.22.2 Medical keyword research & search intent mapping
- 3.32.3 On-page SEO & E-E-A-T for healthcare websites
- 3.42.4 Technical SEO for clinic websites
- 3.52.5 Medical blogging: pillar + cluster content system
- 3.62.6 Local citations, NAP consistency & directories
- 3.72.7 Backlinks & authority building
- 3.82.8 Google Business Profile Ads: promoted pins & local campaigns
- Track 3 - Performance Marketing8
- 4.13.1 Google Search Ads: appointment-intent campaigns
- 4.23.2 Meta Ads: Facebook & Instagram lead generation
- 4.33.3 YouTube & video ads — brand authority at scale
- 4.43.4 Landing pages that turn clicks into consultations
- 4.53.5 A/B testing, CRO & campaign scaling
- 4.63.6 Practo Ads, health platforms & directory advertising
- 4.73.7 Performance marketing budget & ROI management
- 4.83.8 Google Local Services Ads (LSAs) & local search ads
- Track 4 - WhatsApp Automation6
- 5.14.1 WhatsApp Business API — setup, compliance & opt-ins
- 5.24.2 Appointment sequences: booking → confirmation → reminders
- 5.34.3 Chatbot flows: automate 80% of clinic inquiries
- 5.44.4 Patient re-engagement & broadcast campaigns
- 5.54.5 WhatsApp for paid ad lead follow-up
- 5.64.6 WhatsApp analytics & optimisation
- Track 5 - Social Media Management8
- 6.15.1 Platform strategy & account optimisation
- 6.25.2 Content pillars, strategy & 90-day calendar
- 6.35.3 Reels & short video production masterclass
- 6.45.4 LinkedIn thought leadership & referral network
- 6.55.5 Scheduling, automation & community management
- 6.65.6 Influencer collaborations & healthcare creator partnerships
- 6.75.7 Social media analytics & content iteration system
- 6.85.8 Building a patient community (WhatsApp, Telegram, Facebook Groups)
- Track 6 - Content Creation8
- 7.16.1 AI-assisted medical blog writing system
- 7.26.2 YouTube channel strategy & long-form authority videos
- 7.36.3 Email newsletter: your highest-loyalty audience channel
- 7.46.4 Carousels, infographics & visual content at scale
- 7.56.5 Podcast & audio content strategy for doctors
- 7.66.6 Content repurposing: one idea → 12 formats
- 7.76.7 Patient education content: simplify the complex
- 7.86.8 Content operations: sustainable production system
- Track 7 - Analytics6
- 8.17.1 Google Analytics 4 setup & conversion tracking
- 8.27.2 Social media analytics & content optimisation
- 8.37.3 Paid ad analytics: Google Ads & Meta Ads reporting
- 8.47.4 Patient acquisition cost, LTV & full-funnel ROI
- 8.57.5 WhatsApp & email analytics: open rates & conversions
- 8.67.6 SEO performance tracking & rank monitoring
- Track 8 · Dashboard & Reporting5
- Track 9 - AI Mastery7
- 10.19.1 Prompt engineering mastery for healthcare marketers
- 10.29.2 Building your custom AI marketing assistant
- 10.39.3 Marketing automation with Zapier & Make
- 10.49.4 AI chatbot for clinic website & WhatsApp
- 10.59.6 Voice search, AI SEO & future-proofing your strategy
- 10.69.7 Capstone: launch your complete marketing system
- 10.79.5 AI image generation for healthcare content
FAQs
The minimum eligibility is an MBBS degree with valid MCI/NMC registration. The program is also open to MD, MS, DNB, and FMGE graduates, as well as non-practicing doctors in health-tech, pharma, or medtech roles.
Through a mix of live online cohort sessions and self-paced modules on the LMS. All live sessions are recorded and available within 24 hours. Sessions are structured around few hours per week with weekend-friendly scheduling.
None at all. Track 0 starts from scratch — how patients search online, what ROI in marketing means, and how to think about your practice as a business. Every tool is taught live with step-by-step walkthroughs
They are real digital assets built during the program — a website, ad campaigns, WhatsApp automation, a Looker Studio dashboard, a content calendar, and more. You work on these in class and can apply them directly to your practice.
All sessions are recorded and available on the LMS within 24 hours. You can catch up at your own pace within the week's window.
Module 0.3 covers NMC advertising guidelines and the DPDP Act 2023 in full. You also build a personal compliance SOP during the program — a one-page checklist you can run any piece of content through before publishing.
Very much so. Most doctors with agencies find the biggest value in becoming an informed buyer — learning to read reports, set proper KPIs, and know what good performance actually looks like for their specialty and city.
Yes. Senior doctors often see the highest return because they already have clinical credibility that digital presence amplifies quickly. LinkedIn thought leadership, YouTube authority content, and learning to measure existing marketing spend are especially relevant at this stage.
Two certificates upon completion: a Doctyn Academy Fellowship in Digital Marketing for Doctors certificate, and a CPD Standards Office accredited certificate (100 CPD hours). Both are digitally issued, QR-verifiable, and shareable to LinkedIn. Physical certificates are available on request.
The program includes a career guidance session covering the eight non-clinical career paths available to FDMD graduates, along with ongoing support through the cohort community and faculty network but we do not guarantee placement support.
Full refund available within 7 days of enrollment for the course. No refunds after the 7-day window.
Fellowship In Digital Marketing For Doctors With AI
₹80,000 *
- Application Closes On - 20th June 2026
No PDF available for this course.
- Trusted by 10,000+ Doctors • Global Accreditation • Flexible Learning
₹80,000 *
Our Testimonials
These stories showcase what truly matters: real clinical experience, meaningful mentorship, and a training environment that pushes doctors to grow.
Doctyn supports career advancement and upskilling of medical professionals by providing practical clinical exposure, and learning through innovative teaching and strong professional networking.
Dr. Smitha
The clinical training exceeded my expectations. Expert faculty and hands-on learning helped me strengthen my practical skills and confidence. A valuable step forward in my medical career.
Dr. Subhash Chandra