Curriculum
10 Sections
67 Lessons
5 Weeks
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Module : Foundations
6
1.1
0.1 How patients find & choose doctors in 2025
1.2
0.2 The financial case: ROI of digital marketing
1.3
0.3 Medical marketing ethics, NMC & DPDP Act
1.4
0.4 Positioning, niche & patient avatar strategy
1.5
0.5 Building your personal brand as a doctor
1.6
0.6 Your 20-week marketing roadmap & goal setting
Track 1 - Brand & Web
5
2.1
1.1 Anatomy of a high-converting clinic website
2.2
1.2 Copywriting for doctors: speak human, not clinical
2.3
1.3 Online reviews & reputation management
2.4
1.4 Personal brand photography & visual identity
2.5
1.5 PR, media features & thought leadership
Track 2 - SEO
8
3.1
2.1 Google Business Profile — complete optimisation
3.2
2.2 Medical keyword research & search intent mapping
3.3
2.3 On-page SEO & E-E-A-T for healthcare websites
3.4
2.4 Technical SEO for clinic websites
3.5
2.5 Medical blogging: pillar + cluster content system
3.6
2.6 Local citations, NAP consistency & directories
3.7
2.7 Backlinks & authority building
3.8
2.8 Google Business Profile Ads: promoted pins & local campaigns
Track 3 - Performance Marketing
8
4.1
3.1 Google Search Ads: appointment-intent campaigns
4.2
3.2 Meta Ads: Facebook & Instagram lead generation
4.3
3.3 YouTube & video ads — brand authority at scale
4.4
3.4 Landing pages that turn clicks into consultations
4.5
3.5 A/B testing, CRO & campaign scaling
4.6
3.6 Practo Ads, health platforms & directory advertising
4.7
3.7 Performance marketing budget & ROI management
4.8
3.8 Google Local Services Ads (LSAs) & local search ads
Track 4 - WhatsApp Automation
6
5.1
4.1 WhatsApp Business API — setup, compliance & opt-ins
5.2
4.2 Appointment sequences: booking → confirmation → reminders
5.3
4.3 Chatbot flows: automate 80% of clinic inquiries
5.4
4.4 Patient re-engagement & broadcast campaigns
5.5
4.5 WhatsApp for paid ad lead follow-up
5.6
4.6 WhatsApp analytics & optimisation
Track 5 - Social Media Management
8
6.1
5.1 Platform strategy & account optimisation
6.2
5.2 Content pillars, strategy & 90-day calendar
6.3
5.3 Reels & short video production masterclass
6.4
5.4 LinkedIn thought leadership & referral network
6.5
5.5 Scheduling, automation & community management
6.6
5.6 Influencer collaborations & healthcare creator partnerships
6.7
5.7 Social media analytics & content iteration system
6.8
5.8 Building a patient community (WhatsApp, Telegram, Facebook Groups)
Track 6 - Content Creation
8
7.1
6.1 AI-assisted medical blog writing system
7.2
6.2 YouTube channel strategy & long-form authority videos
7.3
6.3 Email newsletter: your highest-loyalty audience channel
7.4
6.4 Carousels, infographics & visual content at scale
7.5
6.5 Podcast & audio content strategy for doctors
7.6
6.6 Content repurposing: one idea → 12 formats
7.7
6.7 Patient education content: simplify the complex
7.8
6.8 Content operations: sustainable production system
Track 7 - Analytics
6
8.1
7.1 Google Analytics 4 setup & conversion tracking
8.2
7.2 Social media analytics & content optimisation
8.3
7.3 Paid ad analytics: Google Ads & Meta Ads reporting
8.4
7.4 Patient acquisition cost, LTV & full-funnel ROI
8.5
7.5 WhatsApp & email analytics: open rates & conversions
8.6
7.6 SEO performance tracking & rank monitoring
Track 8 · Dashboard & Reporting
5
9.1
8.1 Designing your marketing command centre in Looker Studio
9.2
8.2 Automated monthly reporting: zero manual effort
9.3
8.3 CRM & patient management system integration
9.4
8.4 Presenting marketing ROI to clinic partners & management
9.5
8.5 Building & managing your marketing team
Track 9 - AI Mastery
7
10.1
9.1 Prompt engineering mastery for healthcare marketers
10.2
9.2 Building your custom AI marketing assistant
10.3
9.3 Marketing automation with Zapier & Make
10.4
9.4 AI chatbot for clinic website & WhatsApp
10.5
9.6 Voice search, AI SEO & future-proofing your strategy
10.6
9.7 Capstone: launch your complete marketing system
10.7
9.5 AI image generation for healthcare content
Fellowship In Digital Marketing For Doctors With AI
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